A book by Anna Dvornikova
ABC for Leaders
26 ABC Metaphors That Helped Shape My Leadership

True leadership stories lived in AIESEC
ABC for Leaders describes different sides of leadership through 26 simple yet powerful metaphors represented by each letter of the English alphabet. The main idea of the book is embodied in its form and structure: big concepts like leadership can be explained in a simple way.

Anna Dvornikova shares her leadership findings that she made over the course of seven years in AIESEC, an international non-for-profit organization dedicated to development of young leaders.

These easy-to-capture and hands-on observations will be useful to everyone who wants to become a better leader, seeks inspiration, and works with people and ideas.

If you want to become a leader, how should you start your way towards your dream? Of course, primarily you should learn some useful information that helps you to make your first small steps. Could I advise you to read a book called «ABC for Leaders» which was written by Anna Dvornikova? At least I believe it has great chances to become your best guide during this difficult but very exciting trip.
When you open this book, you will find only 26 letters of English alphabet there and at first glance nothing else. But don't hurry to make early conclusions: just be more attentive. However, every letter contains a word that becomes a powerful metaphor to show one particular side of the leadership phenomenon. If you are busy enough and don't have a lot of free time...
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Uliya Yatsina
This easy-to-read well-structured book is actually a very powerful tool. It does not matter have you heard about AIESEC or not, this book offers 26 perfect leadership metaphors that you can use either to find inspiration for your leadership journey or to catch the attention of an audience during a business-training or even to propose an innovative point of view to a client during a coaching session. I recommend this book to young leaders, business trainers, coaches and consultants — anyone who is in need of inspirational examples and out-of-the-box view on usual models and concepts around leadership. This book also offers quite a few useful exercises that could be at help to discover inner leadership motivation and values.
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Valeria Kharchenko
AIESEC alumni
Everything in leadership starts with a BIG IDEA
A BIG IDEA doesn't need to be complex.
I am lucky to be part of the global youth network called AIESEC, but it has always been hard to explain to others what AIESEC does day to day, and what "peace and fulfillment of humankind's potential" actually mean.
Therefore, I've been constantly searching for some different metaphorical explanations. You don't explain math to children with integrals and trigonometric functions, do you? You start by explaining basic arithmetic with apples and oranges.
The same logic applies to abstract concepts such as leadership, impact on society, cultural diversity, global youth voice, and sustainable behavior — why complicate things if we can explain them with "apples and oranges"?

Anna Dvornikova
the author
26 metaphors

Symbolic representations of leadership, easy to remember
True stories

Lived through and reflected on, fueled with real emotions
Universal tips

Useful for young and experienced leaders alike
7 years

International leadership experience, packed for you
Read three chapters for FREE
What is AIESEC?
AIESEC (pronounced eye-sek) is a global platform for young people to explore and develop their leadership potential.
AIESEC is a non-political, independent, not-for-profit organisation run by students and recent graduates of institutions of higher education. Its members are interested in world issues, leadership and management. The organisation operates for over 65 years and currently spans 126 countries and territories.

Since it was founded, it engaged and developed over 1,000,000 young people who have been through an AIESEC experience. Anna Dvornikova is one of them.
Meet the author
Anna Dvornikova, also known as Anya, believes everyone is unique: all people are different while being equal in their diversity. For development of the uniqueness, it's essential to try new things, create, and discover other cultures and places.

She has learned that in AIESEC, the world's largest international youth-driven non-for-profit organization. Seven years of working there gave her an opportunity to travel among 16 countries, to work in a dozen of international teams, and to lead three of them.

She is passionate about people development, team management, creativity, spreading ideas, writing, driving change, and, indeed, leadership.

As an author and creator of the UXevent.com blog, she shares the theory and practice of turning any event into engaging and user-friendly experience.

As a People Operations Lead at software company Improve Group, she builds processes for employees' engagement and development.

As a speaker and trainer, she teaches alternative management and soft skills, as well as conference management basics.

Anya lives in Novosibirsk, Siberia with her better part Alex, likes snowboarding during powder days and travels the world when tired of winter. Her personal motto is: "Create yourself, inspire others".

Anna Dvornikova
Alumni of AIESEC in Russia and Macedonia

Coordinator of AIESEC in Central & Eastern Europe 2011–2012

President of AIESEC in Macedonia 2010–2011

Project manager for AIESEC Global Competency Model upgrade, Talent Management Unit 2009–2010

Vice-President for Local Committees Development of AIESEC in Macedonia 2009–2010

Regional Director for East Region (Ural & Siberia) of AIESEC in Russia 2008–2009

Joined AIESEC in Novosibirsk State University in 2004

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